An unusual gift for Shohruhkhan's concert: 50-kilogram cake (video)

A creative invitation prepared for fans before Shohruhkhan\'s concert attracted everyone\'s attention. The singer caused a huge stir on social media by sending invitations in the form of a large heart and sending a video message saying, \"I am sending you a piece of my heart.\"

The most \"sweet\" ending of this PR campaign turned out to be even more interesting. A team led by Shakhlo Ikramova prepared a large heart-shaped cake.

This unique gift, presented by the Khan Saroy company, was created by 12 specialists in 15 hours. The cake was designed for more than 200 guests, and its total weight was 50 kilograms.

Participants of the event welcomed this creative approach and artistically rich cake with great interest. This idea is being evaluated not only as a way to advertise the concert but also as a unique way to establish a closer connection with fans.