Yandex ID family groups now cover more than half of users
The Yandex team shared interesting data on service statistics. By the beginning of 2026, Yandex ID family groups included 67.2 million Russian accounts, which accounts for more than half of the service's daily audience. A total of 114 million users use Yandex ID in Russia every day. This is reported by Ixbt.com .
Within a year, the number of family groups increased by 25 percent, reaching 27.9 million. Large groups consisting of four or more participants are growing particularly fast — their number has increased by 41 percent. This trend shows that a culture of shared digital resource management is developing among users.
Family groups allow multiple users to share a Yandex Plus subscription and make purchases across Yandex services using a single bank card. The cardholder independently configures the payment authorization process, sets limits, and monitors all transactions.
During 2025, users made over 10.8 million payments using family cards. According to statistics, group members most often prefer to pay for taxi services, groceries, and food delivery services using this method.
