Google TV platform hits 300 million active devices milestone

At the Google I/O 2026 conference, it was officially announced that the number of active devices running on Google TV and Android TV systems worldwide has reached 300 million. This figure indicates the platform's widespread global reach. This is reported by Ixbt.com .

However, statistical data shows a significant slowdown in growth rates. For example, while the number of active devices was 150 million in 2023, it reached 270 million a year and a half later. In the last reporting period, growth was only 11 percent, which is significantly lower than in previous years.

Experts believe this decline is due to market saturation in smart TVs. Previously, many major brands abandoned their proprietary operating systems to switch to the Google TV platform, which provided a sharp jump. Now, the market has entered a stabilization phase.

Although Google TV remains a leading force in regions like Europe, analysts predict that its market share may shrink slightly in the coming years. Increased competition and the development of alternative platforms are creating new challenges for Google.