Khusanov’s club signs £1B deal with Puma

Manchester City has extended its sponsorship deal with German brand Puma, reported Kursiv citing Reuters. The new long-term agreement is valued at around £1 billion (approximately $1.35 billion), making it the largest sponsorship deal in Premier League history.

The contract will run for at least 10 years and bring the club £100 million annually — a significant increase from the previous 2019 deal, which was worth £65 million per year.

With this agreement, Manchester City not only strengthens its financial position but also sets a new benchmark in the football apparel and sponsorship market.