Ferrari and IBM expand fan base using artificial intelligence
Two years ago, IBM realized that one key area was missing from its list of sports partnerships: Formula One. Today, this sport has achieved unprecedented popularity worldwide, including in the US, especially after the Netflix documentary series "Drive to Survive". These technology-driven races have also become a major arena for giants like AWS, Oracle, and Anthropic. This is reported by Techcrunch.com reports .
IBM chose Formula One and its most legendary team, Scuderia Ferrari HP, for its next major partnership. IBM Vice President Kameryn Stanhouse noted that Ferrari is the most successful team in history. The main goal of the partnership is to maximize the use of artificial intelligence (AI) capabilities and implement complex technological solutions, just like other teams.
At the heart of this project is the idea of radically updating the mobile app for Ferrari fans and improving the quality of fan content. According to Stefano Pallardi, head of fan engagement at Ferrari, the main task is not just to reach an audience, but to make every fan feel that the team knows them personally.
During races, teams process millions of data points every second. IBM technologies help turn this complex data into simple and engaging content. Ferrari is one of the few teams with its own dedicated app, a strategy that reduces reliance on social media and further strengthens its global fan base.
