VK Video is working on new features
The VK Video platform is preparing for large-scale updates, including a refreshed interface, an AI-powered search system, and content personalization. Company representatives stated that the service's monthly audience has exceeded 83 million users. This is reported by Ixbt.com .
Stepan Kovalchuk, Senior Vice President of Media Strategy at VK, announced that the team has been tasked with creating original features that even YouTube might copy in the future. According to him, VK Video has the ability to implement new solutions faster than its Western competitors.
The new interface is more minimalist and user-friendly, designed to keep the user's focus entirely on the video. One of the key innovations is an AI-powered search system capable of understanding complex queries, such as finding content based on mood or abstract descriptions.
The platform is also strengthening its integration with the VK ecosystem. Specifically, a feature linked to VK Muzika will allow for the automatic identification of tracks in videos and adding them directly to playlists. Social features will also include the ability to see videos liked by friends.
According to statistics, as of March 2026, the daily audience of VK Video reached 41.9 million people. In 2025, the Originals content provided by the platform was watched for over 41.8 billion minutes.
