Wildberries opens its first five-star hotel

Wildberries is entering the premium tourism segment. In partnership with the tour operator Fun&Sun, the company plans to launch its first five-star hotel under the WB Travel brand. This is reported by Ixbt.com reports .

The new resort will open its doors on July 15, 2026, in Alanya, Turkey. The hotel will operate on an all-inclusive system, but will feature WB Travel's unique service concept.

The facility will undergo a complete modernization before the opening ceremony. Specifically, rooms, common areas, and beach infrastructure will be updated, and the company's private standards for dining and service will be implemented.

As a reminder, until now, WB Travel has only been developing in the four-star hotel segment. Currently, the network includes four resorts in Turkey and one in Egypt.