Apple prepares to launch smart Siri and Apple Intelligence features
Apple has begun preparing a new genai.apple.com subdomain ahead of the WWDC 2026 conference. While the page is not yet accessible to users, its appearance on the company's DNS servers indicates the imminent launch of a new service or section. This is reported by Ixbt.com reports .
It is speculated that the new resource will be dedicated to generative artificial intelligence and Apple Intelligence features. The company previously promised to introduce new AI capabilities for its platforms, including iOS 27, iPadOS 27, and macOS 27, during WWDC.
Among the expected innovations, a more personalized version of the Siri voice assistant stands out. It will have the ability to understand what is happening on the screen and engage in full conversations in the style of modern chatbots. Apple is also preparing new AI-based accessibility features.
Specifically, this concerns automatic subtitles for videos, improved voice control, and more natural interaction with app interfaces. Users will be able to issue commands in plain language — for example, the ability to open necessary folders or interface elements without specific formulas.
