Labubu: The Top Keychain Trend of 2025

In the spring of 2025, Labubu keychains from the Chinese brand Pop Mart gained immense popularity worldwide. These 17-centimeter keychains with ears and sharp teeth have become a collector’s dream, thanks to their unique appearance, intricate details, and charming design. Their popularity soared even more with the support of stars like Lisa from BLACKPINK and singer Rihanna, as well as the Korean Ugly Cute trend.

Created by designer Kasing Lung, Labubu keychains are sold in so-called “surprise” boxes — meaning buyers don’t know which design they’ll get beforehand. This only fuels excitement among collectors, as each toy stands out with its quality and uniqueness. In Pop Mart stores, the original Labubu costs around $20, but in Russia, due to high demand and resellers, prices have skyrocketed to 50,000 rubles.

Today, the market is flooded with counterfeit Labubu keychains, but it’s easy to identify the authentic ones: high-quality stitching, a special hologram, and Pop Mart’s branded packaging point to their originality.

Another appealing aspect of Labubu is its versatility — bloggers and creators use various clothing and accessories to give each Labubu a unique look. This allows for a truly personal and individual style for each keychain.

Some rare models, like Labubu 3.0, are valued at hundreds of dollars, making them fascinating finds for collectors. These unique items attract not only collectors but also enthusiasts in the world of keychains.

Labubu is no longer just a toy — it’s a new trend that blends collecting, individuality, and aesthetics.