It became known that 18 million dollars were spent on the promotion of the film "Anora"

It was reported that $18 million was spent on the promotional campaign of the film "Anora", which won one of the most prestigious awards in Hollywood - "Oscar". This was reported by "Zakon.kz".

The promotional budget is three times the size of the film

The film's distribution studio - Neon, allocated a large amount of money for advertising and marketing. According to Neon's CEO Tom Quinn, the amount spent on promotion was three times the film's budget.

Despite this, it is noted that although the worldwide box office receipts of "Anora" reached $46.7 million, this is a result below expectations.

What did the promotional campaign include?

The following promotional tools were used to promote the film to the public:
1. Print and online advertising — through the Internet, newspapers and magazines.
2. Television advertising — film trailers and special broadcasts.
3. Distribution of DVDs for the Oscar voting process — introducing the film to members of the American Film Academy.

"Anora" — a successful marketing example

It is noted that the large-scale promotional campaign has borne fruit. "Anora" took first place in popularity on the Apple and Amazon platforms, which confirms that the Neon studio's advertising strategy was chosen correctly.

Four wins at the 2025 Oscars!

Director Sean Baker's "Anora" won four major awards at the 2025 Oscars:
- Best Picture.
- Best Director (Sean Baker).
- Best Original Screenplay.
- Best Editing.

Starring Mikey Madison also won Best Actress.

"Anora" gained attention not only for its Oscars, but also for its strong marketing strategy. An $18 million advertising campaign helped to strengthen the film's position in the international market, making it one of the biggest box office hits of the year. Follow “Zamin” news on “Telegram”