Tether-backed Oobit enters the Colombian market

The Oobit crypto-payment platform, funded by Tether, has expanded its operations into Colombia. This marks the company's ninth market in Latin America, following launches in countries such as Brazil, Argentina, and Chile. According to Chainalysis, the Colombian peso ranks second globally in terms of stablecoin purchase volume on centralized exchanges. This is reported by Cointelegraph.com reports .
The Oobit platform allows users to spend digital assets directly from their wallets. Integrated with the Visa system, this solution is accepted at over 150 million merchant locations in more than 80 countries worldwide. Users do not need to convert funds through traditional banking services.
According to company data, activity in Brazil has increased by over 200% since November 2024. USDT accounts for the majority of transactions, followed by the Oobit token and USDC. In Latin American markets, 35% of purchases are made at grocery stores and supermarkets.
Demand for stablecoins in the region is growing. According to a Bitso report, dollar-pegged stablecoins accounted for 40% of crypto purchases in 2025, while Bitcoin's share was only 18%. DefiLlama analysis shows that the total stablecoin market size has grown from $243 billion to over $322 billion in one year.
Read “Zamin” on Telegram!