One of the most prestigious and renowned clubs in Europe — Munich's Bayern — has signed another major cooperation agreement. This time, the club has officially reached an agreement with one of the world’s leading airlines — Emirates. According to Bild, this contract will remain in effect until the end of the 2031/32 season.
This strategic partnership between the parties covers several key areas. According to the agreement, during Bundesliga matches, advertising banners and visual elements of the Emirates brand will be displayed at Allianz Arena. This will be carried out both inside the stadium and around its surrounding areas.
In addition, Bayern and Emirates will closely collaborate in the digital space. Joint campaigns, exhibitions, and special projects for fans will be implemented through the official social media pages and digital platforms of both sides.
In the future, Bayern’s trips to the Middle East or Asia are also expected to be carried out using Emirates aircraft. This will provide additional convenience for the team from both technical and marketing perspectives.
In terms of financial details, Bild reports that the club will receive around 5 million euros annually from this partnership. This amount will undoubtedly make a significant contribution to the team’s budget.
Football experts assess this agreement as a move that will further boost Bayern’s global commercial potential. Long-term cooperation with Emirates is seen as important not only for financial stability but also for enhancing the brand’s prestige.
Thus, Bayern continues to align itself with major global companies — a piece of news that is both proud and promising for the club’s fans.
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