The Arab investment fund No Limits Sport is considering a serious entry into the football market across the CIS. Reports say the fund has begun analyzing the possibility of buying clubs in Uzbekistan, Belarus, Georgia, and Kazakhstan.
According to the fund’s representatives, 10–12 clubs will be thoroughly assessed in the near future: financial health, sporting results, infrastructure, fan base, marketing potential, and most importantly, the asset’s value-growth potential. After the analysis, a detailed report is planned to be presented to investors. The goal is simple: place a “bet” on the project that will appreciate faster and deliver a better return on investment.
For now, the most concrete interest is reportedly focused on Rotor, a club playing in Russia’s First League. As of January 5, the team sits 7th in the standings: 24 goals scored and 17 conceded. It is noted that Rotor last played in the Russian Premier League in the 2020–2021 season.
At the same time, the report notes that Arab investors are also considering plans to buy two more football clubs in Russia. So this does not look like a one-off “experiment” — it resembles a systematic entry.
No Limits Sport is mentioned as an investment fund specializing in financing the sports industry in CIS countries. It is also emphasized that the fund operates in partnership with Belhasa Sports.
In short, a new era may begin for clubs: some will gain a new budget, plans for a new stadium, and stronger recruitment moves, while others may face the pressure of big expectations fueled by talk of “an investor is coming.” The most intriguing part now is which clubs are on that 10–12 list and how this process will affect Uzbek football — time will tell.
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