In South Korea, a trend called “Cagongjok” is spreading widely. The term refers to young people who go to cafes and spend the whole day there studying or working. They often order just one drink and occupy a seat for hours. Some even bring two laptops and large power strips, creating a “mini office” for the entire day.
Cafe owners are complaining about this. They say some customers occupy seats all day, causing inconvenience to others. For this reason, Starbucks Korea recently introduced new rules. Staff can now remind customers not to bring excessive equipment or leave empty seats occupied for too long.
Reactions to this decision are mixed. Some think it is the right move, since it has become difficult to have a conversation or relax in cafes. Others believe it is an unnecessary restriction. Some independent cafes have even introduced “No Study Zone” rules, offering space only for conversation and relaxation.
Experts say this habit is not accidental. Young people are driven to study in cafes because of intense academic competition, job-hunting difficulties, and cramped housing conditions. For them, a cafe is not just a study spot but also a place of freedom and a way to avoid loneliness.
Today, there are nearly 100,000 cafes in Korea. Experts emphasize the need to create an environment that is comfortable for young people but does not inconvenience other customers. Only then can a balance be found between cafe owners and “Cagongjok.”
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