A large social media following is not always a guarantee of success. As Peopletalk reports, a famous interior designer, despite millions of views on TikTok, was not taken seriously by wealthy clients. The reason — they saw him only as a “TikTok designer.”
The solution came through PR. A professional publicist arranged for the designer to be featured in reputable outlets such as Architectural Digest and Elle Decor. Just a few such appearances immediately boosted trust and authority in his projects. Because:
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TikTok videos disappear quickly, and Stories last only 24 hours.
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An article stays in Google search results for years and keeps showing up in AI recommendations.
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Being featured in outlets like Vogue or The New York Times is not just trust — it’s prestige.
The publicist reminds: a media feature is not an instant miracle. The brand must have events and news to share. The material should be relevant and targeted, focusing on achievements rather than personal life, and framed with the right angle, for example: “French Chic in Los Angeles.”
TikTok should not be dismissed either. It attracts new audiences and younger clients. But when combined with features in classic media, its effectiveness can increase several times over.
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