Famous Polish brand opens its first store in Uzbekistan

One of Poland's most famous and popular clothing brands, LPP, has taken a serious step into the Central Asian market as part of its large-scale international expansion. According to information published in Polish media, the company plans to open its first store in Uzbekistan under the “Sinsay” brand in August 2025.

The Polish fashion giant, seeking new markets, intends to expand its store network not only in Uzbekistan but throughout Central Asia in the coming months. This strategic step aims not only to strengthen the company’s presence in the region but also to offer fashion lovers a wide range of quality, modern, and affordable clothing.

According to reports, by the end of the year, the number of “Sinsay” stores in our country is expected to exceed 20. This means that stores will open not only in the capital but also in provincial and regional centers.

The LPP company is preparing to open new outlets not only in Uzbekistan but also in Azerbaijan and Georgia. It is expected that “Sinsay” stores will open in these countries in the third quarter of 2025. Additionally, it has been reported that the company plans to open around 60 new sales points in Kazakhstan.

According to company representatives, consumers in Central Asia, including Uzbekistan, are more price-sensitive. A large portion of the population still prefers shopping at traditional markets. Therefore, the “Sinsay” brand’s regional strategy is based on affordable pricing, quality products, and a broad geographical presence.

The brand offers not only modern clothing but also a wide range of household items, children's clothing, and accessories. “Sinsay” stores in Uzbekistan are expected to provide young people interested in fashion and style with products and services that meet global standards.

Local market experts believe that the arrival of such a large foreign brand will intensify competition, increase demand for quality fashion products, and open new opportunities for local producers.

Furthermore, the LPP company pays great attention to regional adaptation, aiming to tailor everything from store design to product assortment according to local needs and preferences.

As company leadership has noted, they plan to open their stores not only in big cities but also in smaller districts and towns. This will allow a broad segment of the population to access quality and modern fashion.

The “Sinsay” store chain is especially popular among youth under 25 years old. The brand successfully combines modern trends, bold design, and democratic prices in its products.

This brand operates in many countries around the world and has earned the trust of thousands of customers. Now, this balance of quality and price will be available to the people of Uzbekistan as well.

Experts emphasize that the presence of brands like LPP in the local market contributes to the creation of new jobs, the improvement of service culture, and the implementation of new standards in the fashion industry.

In conclusion, the entry of the “Sinsay” brand, which has achieved great success in Poland, into Uzbekistan not only means new retail points but also the introduction of a modern fashion concept.

This development creates an opportunity for fashion enthusiasts, youth, and entire families to dress conveniently, beautifully, and affordably. For our compatriots, it is yet another step towards getting closer to and benefiting from international brands.

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