On November 28, 2025, during trading in Germany, Puma's share value rose by more than 17%. According to Forbes, this development was driven by rumors about the potential sale of the brand.
Currently, the Chinese companies Anta Sports and Li Ning are reportedly considering the acquisition of Puma. Negotiations are still in the early stages, but a major obstacle to reaching an agreement could be the high valuation demands set by Puma's largest shareholders, the Pinault family.
Additionally, Japanese company Asics Corp has also expressed interest in Puma. Due to internal challenges, Puma has lost its competitive edge to rivals.
According to analysts, the new strategy by CEO Arne Freundt may not be effective enough to bring the company back to growth by 2027.
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