Apple's long-prepared new concept—the thin-bodied iPhone Air—did not generate the expected level of interest in the market. According to information released by Digitimes Asia on November 28, 2025, the lack of popularity of this model not only affected Apple itself but also dampened the enthusiasm of major Chinese smartphone manufacturers toward producing thin smartphones.
Reportedly, the low sales performance of the iPhone Air also shed light on Samsung's gradual discontinuation of the Edge series. In other words, major players in the industry seem to have realized the significantly decreased demand for this form factor.
A report from Nikkei Asia highlighted that Apple initially set production volumes based on highly optimistic plans. However, following the negative sentiment in the market, the company was forced to dramatically reduce these volumes. This served as a significant signal for Apple in the domain of thin design concepts.
According to The Information, due to the lack of expected demand from consumers, plans for releasing a second-generation iPhone Air have been indefinitely postponed. This means the new version will not be produced for now, and the project has been temporarily put on hold.
At the same time, sources suggest that Apple is not completely abandoning the idea of thin-bodied devices. The company is temporarily revisiting this design direction, with expectations of future technological advancements potentially bringing such smartphones back into focus.
Another noteworthy aspect is that Apple aims to maintain a balanced product portfolio that keeps fans eagerly anticipating its releases. This allows the company to better navigate between market demand, technological capabilities, and user motivation.
It appears that the situation surrounding the iPhone Air will remain a pivotal experience in Apple's history, compelling the company to fundamentally reassess its strategy.
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