According to the global rating published by the consulting company Interbrand, the Japanese giant Toyota has taken the lead in terms of brand value in the global automotive industry. According to estimates for 2025, the company will increase the total value of its brand to $74.2 billion. This is the result of stable growth since 2020, showing an average annual growth of 2 percent.
Interbrand analysts note that Toyota is advancing in the automotive industry not only with reliability and economy, but also with achievements in innovation and sustainability. The company's focus on hybrid and electrical technologies has had a significant impact on increasing brand value.
Mercedes-Benz took second place in the rating. However, its brand value decreased by 15% to $50.1 billion. With this, it ranks 10th among global brands overall. BMW took third place with a brand value of $46.8 billion, although its figure also decreased by 10%.
Interestingly, a decline was also observed in Tesla's rating. Previously considered a leader in the global electric car market, the company has lost 35% of its value over the past year and is now ranked only 25th with a brand value of $29.5 billion.
At the same time, according to Interbrand data, traditional American car brands are completely absent from this year's ranking. They are being replaced by modern and rapidly growing Chinese automakers. This indicates that the balance of power in the global automotive market is constantly changing.
According to experts, in the coming years, electric vehicles, artificial intelligence, and sustainable energy-based developments are expected to become a decisive factor in the value of car brands.
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