Meta's independent oversight board has expressed concern over the growing number of AI-generated fake content on social networks. Board members noted that the company is not taking sufficient measures to combat such misinformation. Reports bbc.com.
This was prompted by an AI-generated video that spread on Facebook in June of last year. Uploaded by a fake news page in the Philippines, the video depicted Iranian forces causing severe damage to the Israeli city of Haifa. Despite the video quickly garnering nearly 1 million views, Meta neither labeled nor deleted it.
Currently, Meta largely relies on users themselves acknowledging they are uploading AI products or on complaints from others. The company initially assessed the aforementioned video as not violating rules since it did not pose a physical threat. However, the oversight board sharply criticized this approach, stating that the system for detecting fake videos is extremely weak, especially during military conflicts and crises.
The board warned that fake videos about global conflicts negatively affect people's ability to distinguish truth from falsehood and breed distrust towards all information. Therefore, Meta is required to actively and promptly label dangerous AI-generated content.
Following the criticism, Meta stated that it would place a special label on the video within seven days and follow the board's recommendations in similar cases in the future. As a reminder, Meta established this semi-independent oversight board in 2020 to ensure content moderation across its platforms like Facebook, Instagram, and WhatsApp.
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