The video game Pac-Man was created 45 years ago in Japan by designer Toru Iwatani while eating pizza. After removing one slice, the remaining shape resembled a mouth, and this simple idea soon turned into a brand that transformed the global gaming industry. The game has generated $14 billion in revenue to date.
Pac-Man attracted a wide audience with its simple yet engaging mechanics. In the 1980s, it stood out as one of the few games designed with women in mind. The distinct movements and AI of each ghost made the game innovative for its time.
Pac-Man became not just a game, but also a valuable tool for scientific research. Researchers used the game to study strategic thinking in both humans and monkeys. Its simple yet meaningful design resonated with many users.
Today, efforts are being made to introduce the brand to a new generation through games like “Shadow Labyrinth.” Although Pac-Man has not yet been adapted into a movie, it is presented to the public through sweets and interactive exhibitions. Experts believe Pac-Man will remain popular for years to come thanks to its simplicity, nostalgia, and universal appeal.
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