Lamin Yamal, one of the youngest stars of the Spanish national team and Barcelona, made a decision that caused a stir among fans. Now he has stopped distributing signatures as usual and plans to sell his signature only through a special commercial platform. This was reported by Mundo Deportivo.
According to sources, the agency managing Yamal's advertising and marketing activities offered him a new commercial strategy. The company, which sells the athletes' signature clothing, boots, and other attributes, offered the player an official contract.
For this reason, Yamal has temporarily stopped signing in front of fans, but continues to take photos with them. Barcelona took this decision as a natural occurrence and noted that this could further increase the player's brand value.
Club officials stated that Yamal is currently in negotiations to authorize a certain number of signatures within the team. Because his signature is scarce on the market, it's becoming increasingly valuable to collectors.
Although the agreement has not yet been officially signed, it has been announced that both parties intend to finalize the agreement. This marketing method is quite widespread in the USA, especially among NBA stars, turning athletes' signatures and personal brands into material value.
Barcelona's management supports Yamal's decision and sees him as a source of pride for the club's academy. They emphasized the importance of preserving the young footballer's great potential, commercial value in the market, and image.
For information, Lamin Yamal is currently the official representative of major international brands such as Adidas, Beats, Powerade, Oppo, Konami, and Nesquik. She is also a UNICEF ambassador.
While this decision may seem somewhat strange to fans, experts believe it's a natural trend in the modern sports industry - stars are learning to manage their brands not only on the field but also in the market.
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