National brands in Uzbekistan will be "rebooted" for export

In Uzbekistan, a new mechanism is expected to be launched for developing national brands and promoting them on the international stage. In order to present products manufactured in the country to the world and deliver domestic brands to foreign consumers, a company supporting national brands will be established.

International specialists will be involved

Within the framework of the new company’s activities, foreign expertise will be widely implemented. In particular, brand managers, designers, marketers, and PR specialists will be brought in from leading countries to create modern and competitive brand concepts based on local products.

50 national products will be selected

One of the company’s main tasks will be selecting at least 50 national products that meet international standards and are certified. These selected products will then receive a special “quality mark.”

A major promotional campaign will be launched

Large-scale PR and marketing campaigns will be organized for the selected products. The aim is to take these brands to the global market, increase export volumes, and strengthen trust in the “Made in Uzbekistan” label.

These promotional efforts are planned not only in digital platforms but also at major global trade fairs and events.

In conclusion, a new stage is beginning to increase the reputation of our national products in foreign markets and firmly position the Uzbekistan brand on the world map. Through this new system, not only manufacturers but also designers, trade, and marketing specialists will be involved in the global process. The “Uzbek brand” is now expected to become not only a domestic label but also a strong symbol of export potential.