According to a report prepared by International Media Service (IMS) for August 2025, leading brands and directions in the Uzbekistan television advertising market have been identified. The report is based on Kantar Media data, with the main metric — WGRP (Weighted Gross Rating Point) — representing advertising reach among the 18–54 age audience.
Most active categories:
• Non-alcoholic beverages — first place with a 41% share (leading brand: Coca-Cola).
• Pharmaceuticals — returned to the TOP-3 with an 11% share.
• Banking sector — the fastest-growing direction, WGRP has doubled compared to last year.
Most active TV brands:
• Coca-Cola — 9.1%
• Pepsi — 7.4%
• Ava Lemonade — 5.1%
• Wildberries — 4.1%
• Piala Gold — 3.4%
• The list also includes Lipton, Anorbank, Asu, Mirinda, and NBU.
Largest advertisers:
• IBT — 15.9%
• Coca-Cola — 12.6%
• RG Brands South — 6.9%
• Wildberries — 4.4%
• Anorbank — 3.8%
• Next positions: NBU, Colgate-Palmolive, L’Oréal, Polpharma, Unilever, and others.
Largest growth (compared to 2024):
• NBU — fourfold growth
• RG Brands — 2.5 times
• Anglesey Food and Polpharma — +80%
• Coca-Cola — +55%
• Mondelez and Colgate-Palmolive — +34–37%
• Salar Meat and Yuriya Farm — +15–19%
Conclusion:
Coca-Cola continues to maintain its leadership in the TV advertising market. Pepsi is in second place. The banking sector and pharmaceuticals are in a phase of active growth. Wildberries and Anorbank are standing out as rapidly developing new brands.
