International Media Service (IMS) tomonidan 2025-yil avgust oyi uchun tayyorlangan hisobotga ko‘ra, O‘zbekiston televideniyesi reklama bozorida yetakchi brendlar va yo‘nalishlar aniqlandi. Hisobot Kantar Media ma’lumotlariga asoslangan bo‘lib, asosiy o‘lchov — WGRP (Weighted Gross Rating Point), ya’ni 18–54 yoshli auditoriya orasidagi reklama qamrovini ifodalaydi.
Eng faol kategoriyalar:
• Alkogolsiz ichimliklar — 41% ulush bilan birinchi o‘rinda (yetakchi brend: Coca-Cola).
• Farmatsevtika — 11% ulush bilan TOP-3’likka qaytdi.
• Bank sektori — eng tez o‘sayotgan yo‘nalish, o‘tgan yilga nisbatan WGRP ikki baravar oshgan.
Eng faol TV brendlar:
• Coca-Cola — 9.1%
• Pepsi — 7.4%
• Ava Lemonade — 5.1%
• Wildberries — 4.1%
• Piala Gold — 3.4%
• Shuningdek, Lipton, Anorbank, Asu, Mirinda va NBU ham ro‘yxatda.
Eng yirik reklama beruvchilar:
• IBT — 15.9%
• Coca-Cola — 12.6%
• RG Brands South — 6.9%
• Wildberries — 4.4%
• Anorbank — 3.8%
• Keyingi o‘rinlarda: NBU, Colgate-Palmolive, L’Oréal, Polpharma, Unilever va boshqalar.
Eng katta o‘sish (2024-yilga nisbatan):
• NBU — 4 baravar o‘sish
• RG Brands — 2,5 baravar
• Anglesey Food va Polpharma — +80%
• Coca-Cola — +55%
• Mondelez va Colgate-Palmolive — +34–37%
• Salar Meat va Yuriya Farm — +15–19%
Xulosa:
Coca-Cola yana TV reklama bozorida yetakchilikni saqlab turibdi. Pepsi ikkinchi o‘rinda. Bank sektori va farmatsevtika sohalari faol o‘sish bosqichida. Wildberries va Anorbank esa tez rivojlanayotgan yangi brendlar sifatida ajralib chiqmoqda.
