One of Finland’s legendary brands — Nokia — announced earlier this year that it was halting smartphone production. After a seven-month pause, the company has declared its return to the market with a new approach and new plans, reports Android Authority.
This comeback, however, is not the same as before — Nokia plans to revive its brand not alone, but together with a reliable and experienced partner. According to official sources, the company is currently actively searching for a large manufacturer ready to jointly develop and distribute mobile devices under the Nokia brand.
In recent years, Nokia smartphones have appeared on the market through a licensing agreement with HMD Global. This agreement is set to expire in 2026, and according to various analysts, the chances of renewal are slim.
Currently, HMD has already started producing devices under its own brand. This indicates that the collaboration with Nokia is gradually coming to an end. In other words, Nokia has decided to start a new journey with new partners.
According to technology analysts, the Nokia name no longer holds the same value for today’s younger generation. Gaining recognition won’t be easy, as competition is strong and audiences are demanding. For a historical brand like Nokia to reclaim a solid position in the modern market, not only a creative approach is needed, but also devices that meet current demands and smart positioning.
If the company finds a quality partner and the new smartphones truly meet functional and aesthetic expectations, this comeback may mark the next stage of development, rather than a symbolic return. Otherwise, the move may remain merely symbolic.
As a reminder, in January 2025, Nokia officially announced it was ending smartphone production under its brand. The decision came due to difficulties in competing with tech giants such as Apple and Samsung.
Now time will tell — will Nokia really return to the big market or remain a page in history? One thing is certain: this move has sparked interest among fans, and the world is watching the brand’s next step.
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