Khabi Leim, who had "confused" the world with silence on TikTok, took another sensational step. According to information circulating in recent days, he has reached an agreement to acquire Step Distinktiv Limited, the main commercial company associated with him, by Rich Sparkle Holdings (ANPA). The value of the deal is estimated at up to 975 million US dollars, and most importantly - this is not a simple "advertising contract," but appears in the format of a complete business acquisition.
The main essence of the agreement is that over the next 36 months, "Rich Sparkle Holdings" will acquire global exclusive rights for the commercialization of the "Hubble Leam" brand: advertising, products, partnership projects, channels for generating income from content - all will be combined into a single ecosystem. That is, Habi's income depends not on individual commercials, but on the overall result of the large business machine being built around him.
The most interesting thing is that the transaction doesn't look like a simple "cash transfer" scenario. In official documents, it is noted that the transaction is carried out through the issuance of shares, that is, in the form of a share. Therefore, statements like "he will definitely make 27 million dollars a month even if he doesn't do anything anymore" should be taken with caution: value is an assessment, and income depends on the future results of the business.
Another high-profile point of the deal is the issue of artificial intelligence. Sources also mention the "digital twin" direction based on the image of Habi Leim: there are plans to expand regular broadcasts and commercial projects in various languages by developing AI-content close to his face, voice, and movement style. This is the concept of a "24/7 Hub" - and these are new game rules that most people in the market haven't yet learned.
The conclusion is simple: Khabi Leim didn't catch the trend this time either - he's creating the trend itself. Today, content is becoming not just videos, but big capital, huge rights, and a long-term business strategy. Now the question for fans remains one: no matter how long the "silence" continues, he's still talking about spending money.
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