According to Counterpoint, the global smartphone market expanded by 2% in 2025. By year-end, Apple became the leader with a 20% share—outperforming Samsung and Xiaomi. This was reported by kursiv.uz. reports .
Analysts say the brand’s growth was strongly driven by high demand in Japan, India, and Southeast Asian countries. At the same time, experts note that the market may decline in 2026.
The reason cited is a shortage of memory chips: as they have been redirected en masse to meet AI infrastructure needs, component prices have started to rise. Forecasts suggest that, thanks to tighter control over production processes and a strategy focused on the higher-priced segment, Apple and Samsung are expected to weather the crisis more easily than other companies.
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