The possibility of choosing more personalized meals is now emerging, and this is not just imagination—it is a real trend shaping the future. Yum! Brands, the company behind major food brands like KFC, Pizza Hut, and Taco Bell, has released a report illustrating how our eating habits are expected to evolve in 2026. The most significant takeaway is the focus on greater personalization and control in the new gastronomic landscape.
Personalized meals — the new trend
In the upcoming year, we can observe new food trends steering away from the large-scale family pizzas and bulk portions that are common today. Personal portions, mini servings, and “build-your-own” meal kits are shaping the new dining style. These concepts are not only meeting personal needs but are also becoming symbols of self-care and appreciation beyond family settings.
Choosing sauces — a new form of control
A unique way to regain control in life has emerged—selecting sauces. According to Yum! Brands' report, popular culture is also heading in this direction: on TikTok, people are increasingly sharing videos about selecting personal meal boxes and “that perfect” sauce. Brands are focusing on creating new sauces and customized packages, giving consumers the opportunity to express their personal preferences and worldviews.
Emotional economy — purchases driven by feelings
The key value metric today is no longer price or discounts but emotional impact. Consumers are now more focused on expressing their feelings and experiencing life, rather than following rigid standards or price tags. Young people aged 18-29, in particular, are choosing to shop in ways that allow them to feel and experience emotions.
The year 2026 is set to bring a new direction in food and dining trends, rooted in personal desires, emotional experiences, and experiential economy. During this era, it will not only be about food but also about choice, control, and mood.
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