On November 29, 2025, the topic of hijabs caused great debate on the Threads platform. This situation occurred after a user named Jasmin Taxa announced that she would move from Odessa to Minsk and open a headwear store for Muslim women.
This post became viral in a short time, receiving responses from more than 1.6 thousand users, more than 3.4 thousand comments, and almost 1 thousand repostings. The author of the post posted a photo in a hijab and announced plans to create a clothing brand for Muslim women in Belarus.
This announcement, which should have been viewed as an ordinary business initiative, sparked heated debates among Belarusian and Kazakh users. Some Belarusian users reacted negatively to this news.
In their opinion, the opening of a Muslim clothing store could be a "threat to national culture." Some argued that the opening of stores associated with Christian attributes in Muslim countries would cause aggression.
At the same time, there were many who expressed dissatisfaction with the hatred of hijab. "The sale of hijab does not lead to the migration of Muslims and does not convert Christian women to Islam.
This is ordinary clothing. "The girl pays taxes - there's nothing wrong here," wrote one user.
Another asked, "Where has our famous tolerance gone? Why such noise compared to ordinary business?"
Some comments linked the topic of hijab to issues of pressure on women in other countries. "The hijab is not always a voluntary choice.
In countries like Iran, girls were killed because of the hijab. I understand those who are expressing dissatisfaction," wrote one user.
At the same time, many users condemned the contemptuous attitude towards Muslims living in Belarus. Unexpectedly, Kazakhstani users also actively joined the discussions.
They recalled that there are many Belarusian products and stores in Kazakhstan: "Belarusian products are sold in every shopping center of ours - and no one will shout that this is forced indoctrination of culture."
This led to heated debates on topics such as "tolerance," "national pride," and "foreign customs." As a result, the discussions moved beyond the store topic to broader issues.
"I thought it would be difficult to attract new subscribers, that is, Belarusian Muslim women. On weekends, I wrote scripts for the tracks, figured out where to film and how to set the lights.
But it turned out to be easier: I wrote a post on Threads in a few seconds - and... "My boss said: 'Jasmin, now you've become famous in Minsk,'" the post's author concluded.
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