In Japan, the beginning of the year traditionally starts with a fish auction that attracts great public interest. At the latest auction held on January 5, a bluefin tuna was sold at one of the highest prices in history, setting a new record.
According to available information, the 243-kilogram bluefin tuna was purchased for 510 million yen, which is approximately 3.2 million US dollars. The fish was caught in the waters of Aomori Prefecture in northern Japan, and the final price exceeded the previous record set in 1999.
The first auctions of the year at Tokyo’s Toyosu market hold special significance in Japanese business traditions. Among local entrepreneurs, there is a widespread belief that acquiring the main lot at the first auction symbolizes good luck and future success in business.
Once again, the auction was won by Kiyomura Corp., the company that owns the famous Sushi Zanmai restaurant chain. Its president, Kiyoshi Kimura, has been actively participating in these auctions for many years and is well known for consistently placing record-breaking bids. As a result, he is often referred to in Japan as the “Tuna King.”
In comments to journalists, Kimura admitted that he did not expect the price to rise so sharply. He has previously set several records, and his purchase in 2019 also holds a special place in the market’s history.
After the auction concluded, the valuable tuna was immediately cut up and served to customers at Sushi Zanmai restaurants. Many visitors stated that they consider such a dish a symbol of starting the year with good fortune.
In Japan, the first auctions of the year are regarded not only as an economic event but also as a cultural phenomenon that attracts global attention every time.
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