The outdoor advertising market in Uzbekistan reached 366.3 billion soums (about $30.3 million) in the first half of 2025. This was reported by Sostav publication based on Meter analytical service.
Market growth was observed throughout almost the entire period. In January, expenditures amounted to $3.9 million, while in May this figure reached $6 million.
After that, a slight decline was recorded in June. Most of the outdoor advertising falls into the following sectors: these categories make up more than half of the market.
Other segments—automobiles, healthcare, restaurants, tourism, and construction—account for 3–6%. Among the largest advertisers are Yandex Go Lavka and Flavis companies.
Their campaigns are actively placed on digital screens and billboards in Tashkent and other major cities.
