Truecaller, one of the world’s largest caller identification platforms, is facing challenges such as slower growth in its key markets and intensifying competition. India remains the company’s largest market, with more than 500 million users, but downloads there fell 16 percent in 2025. This was reported by Techcrunch.com reported.
The company’s financial position is also worrying investors. Since its 2021 IPO, the share price has fallen 78 percent.
This was partly caused by problems with Google-related advertising algorithms and a decline in advertising revenue. At present, about 70 percent of the company’s revenue comes from the advertising segment.
To improve the situation, Truecaller is expanding paid subscription services such as an artificial intelligence-based assistant and family protection. In addition, the segment of services intended for business clients grew by 39 percent.
Company head Rishit Jhunjhunwala said new technologies confirm the urgency of the problem rather than the competition.
Tech giants such as Apple and Google adding caller identification features to their operating systems could reduce the need for third-party apps. Even so, Truecaller is trying to adapt to the market by building its own ad exchange and increasing its share on the iOS platform.
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