The Chinese government has announced the launch of a two-month extensive campaign against internet users who spread negative emotions and dissatisfaction. This was reported on September 23 by “The Register,” citing a statement from the country’s Cyberspace Administration.
Within the campaign, the Beijing government’s main focus is on social media, short video platforms, online stores, and streaming services used for advertising. Additionally, comments left across the internet will be carefully monitored.
Among the content to be restricted are materials encouraging violence. However, the primary goal is to stop posts promoting excessive pessimism and hopelessness, such as “work is useless” or “studying is pointless.” These views are typical among the country’s youth “sand culture,” reflecting discontent and despair due to high living costs and economic difficulties.
The campaign also considers that highly educated young people face challenges finding interesting and well-paid jobs, while personalized social media content further immerses users in negative topics. The government targets posts that spread “excessive pessimism about life” or “overly self-critical attitudes.”
Additionally, AI-generated content depicting violence will also be banned. According to “The Register,” Beijing plans to “hide internet trolls under the bridge.”
Conspiracy theories and fake news dissemination will also be restricted. Platforms and individuals creating or posting such content will be held accountable. This is considered a stricter measure than a simple “apology” typical on Western social networks. The source did not specify exact start or end dates of the campaign.
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