Representatives of the X generation, born in 1965-1980, have become the main driving force in the global consumer market today. According to the report, according to the Nielsen International Research Center, representatives of this generation are expected to spend a total of $15.2 trillion on products and services in the United States alone during 2025.
Researchers note that Generation X defines stability and consistency in life as the main criteria. They usually make decisions based on their own experience, avoid impulsive or useless consumption, and avoid excessive spending. Therefore, despite spending a lot of money, they mainly prefer effective and profitable purchases.
For comparison, the consumption of subsequent generations is somewhat different. Millennials (generation Y, born in 1981-1996) strive for more new experiences, while Generation Z - "Zummers" (born in 1997-2012) make choices based on public opinion.
Experts emphasize that the advantage of Generation X, which reached adulthood before the Internet's popularity but quickly adapted to digital technologies, is that they can combine both traditional and online channels as consumers. This takes shopping culture to a new level.
In this regard, experts believe that this situation opens up enormous opportunities in the retail trade sector. This not only strengthens competition in the market, but also stimulates overall economic growth and new directions for consumers.
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