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Apple and Formula 1 entered into a large deal worth $750 million

Apple and Formula 1 entered into a large deal worth $750 million

Starting in 2026, Apple TV will broadcast all Formula 1 races in the US exclusively. This was reported by Variety.

According to reports, Apple and Formula 1 management have signed a five-year streaming partnership agreement. The total value of the deal is $750 million.

As part of the agreement, all training sessions, qualifying rounds, sprint races, and Grand Prix events for Apple TV subscribers will be broadcast live in English and Spanish. At the same time, some races and training sessions are provided free of charge to all users throughout the season in the Apple TV app.

Representatives of Apple emphasized that this partnership will allow for a more vibrant, modern, and engaging presentation of Formula 1 broadcasts. Both sides expressed confidence that the deal would create a new wave of motorsport enthusiasts in the US.

So far, the financial details have not been officially disclosed. However, according to a Variety source, Apple pays an average of $150 million annually for Formula 1.

The companies have also previously collaborated successfully - the film "Formula-1" starring Brad Pitt is the result of this collaboration, making it one of the highest-grossing films in the actor's career. The film's total revenue exceeded $600 million.

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Haberler » Kültür » Apple and Formula 1 entered into a large deal worth $750 million