Apple announced a revenue of $94.04 billion for the third quarter of 2025, exceeding investor expectations. Notably, iPhone sales rose by 13.5% to $44.58 billion — the largest increase since the pandemic. The U.S.–China tariff war also contributed to Apple’s revenue growth, as customers rushed to buy products before potential price hikes.
Nevertheless, these tariffs may cost Apple an additional $1.1 billion. Under this pressure, the company is shifting production to India and Vietnam.
Apple’s other products — Mac, Apple Watch, and the services segment — also exceeded forecasts. However, Apple is facing pressure due to slow progress in artificial intelligence and regulatory actions by the European Union.
Tim Cook emphasized that the company is increasing its investment in AI, saying, “Apple has always aimed to make advanced technology easy to use and accessible to everyone.”
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