The major tech corporation Apple has made another legal move to defend its interests, reports rozetked.me. The reason for the company’s lawsuit is the allegation that the small cinema chain operating in the US under the name “Apple Cinemas” has infringed on the trademark.
As stated in Apple’s complaint, the companies using the name “Apple Cinemas” have been officially warned several times that this term causes clear confusion and ambiguity among consumers. In the tech giant’s statement, it is especially noted that some people think “Apple Cinemas” theaters belong to Apple and spread such messages on news sites and social media.
According to the information available, the first official warning was issued by the US Patent and Trademark Office. In October 2024, this office rejected Sand Media Corp.’s trademark applications for “Apple Cinemas” and “ACX – Apple Cinematic Experience”. The reason for the rejection was that these names could lead to confusion with Apple’s rights.
In the complaint filed by Apple in court, it is noted that the company’s lawyers had several official contacts with the cinema chain’s management by phone and in writing. However, despite this, the chain under the “Apple Cinemas” name continued to expand its operations and promote regional expansion plans.
Now, Apple is demanding in court to impose restrictions on all trademark activities related to the “Apple Cinemas” name and to require monetary compensation. This case has sparked another major debate over brand protection in the film and tech industries.
The dispute between Apple and “Apple Cinemas” is the beginning of a new intrigue in the world of film and technology, and the outcome of this case is expected to lead to even stricter views on trademarks in the United States.
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