Photos depicting the capture of Venezuelan President Nicolas Maduro by US troops have spread widely on social media. The Nike Tech Fleece sportswear that Maduro was wearing in these photos unexpectedly became a trend.
After a photo published by Donald Trump on the Truth Social platform, according to Google Trends, interest in the keywords "Nike Tech," "grey Nike Tech," and "Nike Tech tracksuit" increased sharply in just two days - from January 4th to 5th. The popularity index for some searches has reached a maximum of 100.
As a result, several sizes of this model were sold on Nike's official website in a short time. In particular, the 3XL size, worn by Maduro himself, was purchased in about an hour.
According to the data, the cost of the full sports set - a packet and trousers - is 270 dollars. The outerwear is sold for 145 dollars, and joggers for 125 dollars.
The unexpected political event also created a unique "advertising effect" in the sportswear market.
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