Renowned journalist and former head of news at Meta, Campbell Brown, is concerned that history is repeating itself as she observes AI technology fundamentally changing the information consumption process. Through her company, Forum AI, she aims to evaluate how accurately large language models like ChatGPT and Gemini provide information on complex topics such as geopolitics, finance, and mental health. This is reported by Techcrunch.com reports.
Brown is dissatisfied that AI developers focus more on coding and mathematical problems, treating information quality and impartiality as secondary. She notes that current models often exhibit political bias or misinterpret context. Forum AI is attempting to address these issues by engaging leading global experts to train AI judges based on human criteria.
Recalling that prioritizing user engagement during the social media era led to negative societal consequences, Brown emphasizes that this mistake must not be repeated in the field of AI. She believes that the corporate sector, particularly businesses in areas like lending and recruitment, can drive the demand for accurate and impartial information.
Considering current standard audits and checks insufficient, Brown argues that companies must implement deep analytical assessment systems rather than limiting themselves to paperwork. Her goal is to transform AI from a mere user-engagement tool into a reliable source based on truth and accuracy.
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