Justin Bieber blows up the internet with new album Swag

Famous Canadian singer Justin Bieber unexpectedly surprised his fans with the new album — Swag. This musical collection marked not only a new phase in his creative rise, but also brightly revealed his personal life and inner experiences. The nearly one-hour album contains 20 songs, among which are rich and emotional tracks like Dadz Love, Devotion, Therapy Session, Daisies, Butterflies.

Bieber’s new creative work was created against the backdrop of difficult moments in his personal life and conflicts with mass media in recent months. In particular, the incident with paparazzi on Father’s Day sparked wide public discussion after the video went viral. In the video, he says:

“I’m a dad. I’m a husband. You’re not understanding. It’s not clicking for you. I’m standing on my business.”

These words went viral on social networks and received massive support. Interestingly, this audio snippet was used as a sample in the song Butterflies. This added even more sincerity and emotional impact to the music.

In the album, Bieber collaborates with several well-known rappers: Sexxy Red, Cash Cobain, and Gunna, among others. The title Swag also refers to his 2012 hit “Boyfriend” which includes the line “swag, swag, swag, on you,” serving as a nostalgic callback to his youthful image.

The new musical album turned out to be deep not only lyrically but also visually. In the promotional pictures shared by Bieber on social nets, he is shown with his wife Hailey Bieber and their son — in some frames he is holding the baby over his head. These photos convey not only familial love but also paternal pride and responsibility.

Songs like Daisies, it is assumed, refer to the singer’s family relationships: the lines “Falling petals, do you love me or not?” and “You said forever, babe, but did you mean it or not?” may hint at recent tensions in Bieber’s relationship.

Additionally, tracks named Devotion, Soulful, Forgiveness relate to Bieber’s Christian faith and spiritual state. They focus on ideas of communication with God, forgiveness, and loyalty.

Fans and fellow artists warmly welcomed the album. For example, American rapper Big Sean commented under Bieber’s Instagram post: “Haaaaa!!!!”. This creative product became his first major project since the Justice album of 2021 and a real explosion after a four-year silence.

Bieber’s personal life has recently been in the public spotlight. He has complained several times about excessive intrusion by paparazzi and shared his experiences on social media. This album is precisely the musical expression of those feelings.

Undoubtedly, Swag holds great importance not only musically, but also socially and personally. It represents the return of a mature, clearer, and more distinctive Justin Bieber. The album presents to his fans the new Bieber — more spiritually mature, confident, and self-aware. Read 'Zamin' on Telegram!