Sweden’s new advertising campaign shows that travel is good for health. Spending time in nature and exploring culture reduces stress and lifts mood.
The campaign, called “The Swedish Prescription,” recommends travel as advised by medical experts. Sauna, cold-water plunges, and walking in nature relax the body and improve mental health.
Sweden has over 265,000 islands, 100,000 lakes, and 5,700 nature reserves. Living outdoors helps people connect with nature and relieve stress.
Experts have confirmed these methods with scientific research. The campaign aims to promote Sweden’s nature and a healthy lifestyle.
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