According to the announcement at the Google I/O conference, AI-generated answers are now at the center of search results. This change came as a surprise to many brands, as they can no longer fully control how AI presents information about their products or services to customers. This is reported by Techcrunch.com reports .
For experts who have built their strategy around the traditional "10 blue links" for years, the rules of the game have fundamentally changed. This topic was discussed in detail on the TechCrunch Equity podcast. Matt Thompson, co-founder of the startup Scrunch, explained what these changes in the Google system mean for the marketing world.
Experts believe that the main focus should now be not only on keywords, but also on how AI models perceive information. In this new era, founders and marketers must rethink their strategies. Maintaining brand visibility in the era of AI Search has become a top priority.
You can find the full analysis and recommendations on this topic in the new episode of the Equity podcast on YouTube, Apple Podcasts, and Spotify. You can also follow the latest news via the @EquityPod page on X and Threads.
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