Former member of the band "VIA Gra," Ukrainian singer Vera Brezhneva, has once again renewed her stage image. Reports have circulated that he is now appearing in public under the pseudonym "Vira."
It is said that the singer also significantly "cleansed" the concert program: Russian-language songs are practically gone, and orders for private events from Russian citizens are not being accepted at all - not even from relocants. This decision is assessed as a sharp change in the creative direction, a re-gathering of the audience, and an open demonstration of one's position.
According to publications, Vira currently appears mainly at premieres and receptions in Kyiv, and it is said that he gives interviews only to Ukrainian media. At the same time, he is actively increasing his fan base on social networks - it is emphasized that charitable and patronage initiatives have become part of the "promo": assistance to settlers in Chernivtsi, a medical room in Mukachevo, support for children in the front-line areas, and hospitals in Lviv.
Interestingly, Vira is reportedly working on a new concert program entirely in Ukrainian. For now, maintaining social networks in two languages - Ukrainian and English - has also become a "trend" of this new stage.
Meanwhile, another discovery surrounding the family sparked discussion: according to EADaily and other sources, the singer's 16-year-old daughter, Sara Kiperman, is selling used branded items at reduced prices. For example, a Balenciaga bag is listed as $1,750, a Louis Vuitton as $1,550, a Chanel ked as $450, and a Dolce Gabbana sneaker as $350.
The conclusion is this: this "rebranding" from Vera Brezhneva to Vira is not a simple change of nickname - it is a new audience, a new position, and new stage rules. And the fans know one thing for sure: in show business, there's a "second wind" - it just needs a strong character and the right path.
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