40℃ heat and fur coat — bizarre street promo

In the center of Tashkent, where the temperature reached 40℃, a man in a pink fur coat was seen walking under the scorching sun, reported upl.uz. Surprisingly, the most attention wasn’t drawn to his eccentric outfit but to the sign he was holding.

The sign read in bold: “If you have hemorrhoids — hug me.”

People laughed, took photos and videos, and some even hugged him. It appeared to be a publicity stunt designed to attract attention to a product, service, or brand.