Instagram will award 25 creators with a gold ring

The Instagram photo-video platform has announced a new stage of support for its creators: the service will award a special prize to 25 authors of the best content. Accounts working in a wide range of genres, from fashion and makeup to sports and entertainment content, will participate in the competition, writes The Hollywood Reporter.

The winners will receive an exclusive ring specially designed by British fashion designer Grace Wales Bonner. Also, a visual icon resembling a "golden ring" appears on the winners' profile around the avatar and Stories, highlighting their status and achievement.

According to Instagram, the list of laureates will be announced in 2026. While further details about the selection criteria are expected to be outlined later, factors such as digital impact, original ideas, and contributions to the team are expected to be prioritized.

In short, the platform wants to showcase the creators of the most inspiring content and appreciate their work both materially and symbolically. New motivation for creators, and an opportunity for fans to discover their favorite accounts even faster!