Xiaomi 17 Ultra sales cannot compete with iPhone 17 Pro Max

Sales of the Xiaomi 17 flagship series are approaching the 5 million mark. As of the 18th week of 2026, sales of this series reached 4.73 million units. Meanwhile, the Xiaomi 17 Ultra model sold 207,000 units. This is reported by Ixbt.com .

Previously, it was reported that the Xiaomi 17 series sold over 1 million units in just 5 days after its release. Company CEO Lei Jun confirmed this figure, noting that the series was one of the most successful Chinese flagships in 2025.

Although Xiaomi positioned its new flagships as the main competitor to the iPhone 17 series in the Chinese market, the reality is different. Apple products are significantly ahead in terms of sales volume.

By the beginning of March, over 24 million iPhone 17 series smartphones had been sold in China. The most popular model is the iPhone 17 Pro Max, which surpassed 10 million activations within 150 days of its release.