TikTok has introduced an ad-free subscription plan for UK users, priced at £3.99 (approximately $5.44) per month. This new service will be rolled out gradually over the coming months and is available only to users aged 18 and over. This is reported by Techcrunch.com reports .
Subscribed users will not see any ads on the platform. Furthermore, their personal data will not be processed for advertising purposes. This move may have been taken to comply with the UK's GDPR (General Data Protection Regulation), as the law prohibits companies from collecting data for advertising without user consent.
Commenting on the news, Kris Boger, General Manager of TikTok UK, emphasized that the platform is expanding choice for its community. According to him, the ad-free plan allows users to control their experience, while advertising opportunities for businesses remain in place.
TikTok began testing this subscription model in 2023. So far, there is no concrete information on whether the social media giant plans to roll out this service in the US or other countries.
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