Uzbekistan may restrict advertising of breast milk substitutes

Uzbekistan has proposed limiting the advertising of breast milk substitutes and tightening regulations on the production, import, storage, and sale of baby food, Kursiv.media reported. The initiative was announced during a presentation attended by President Shavkat Mirziyoyev.

These measures will be part of a national program aimed at promoting exclusive breastfeeding. The goal is to increase the rate of exclusive breastfeeding for infants up to six months to 70% by 2030, in line with World Health Organization recommendations.

The program will include WHO and UNICEF initiatives such as “Baby-Friendly Hospital” and “10 Steps to Successful Breastfeeding.” Medical staff will receive training in counseling, and educational activities will be held for pregnant and breastfeeding women.