Britain’s famous Costa Coffee cafés are no longer attracting as many customers as before. Among young people, the chain is losing popularity.
The main reason is the change in drink preferences. Today, many young people prefer matcha drinks made from green tea instead of coffee. Competitors have already added matcha lattes to their menus, but Costa has not yet introduced this innovation.
As a result, many customers are moving to Starbucks or small independent coffee shops. For example, Blank Street Coffee, which opened in London, quickly gained great popularity through social media.
Experts say that people now make regular coffee at home and go to cafés for unusual and new flavors. If Costa does not start offering modern drinks, it may lose the competition in the market.
Coca-Cola, the company that owns the chain, is considering selling it. The chain, bought in 2019 for a large sum, is currently not delivering the expected profit.
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